Remember the Pepsi Challenge back in the 1980's? Well, we've been given a new opportunity to pick our favourite, as Coca-Cola and Pepsi have both recently undergone redesigns. While Coca-Cola has taken a nostalgic view, looking to its heritage for a pared down, classic design, Pepsi has taken a riskier step towards the future with an - also simple - evolving icon. Whether Pepsi's more radical design will find a place in consumers' hearts remains to be seen and, in true Challenge tradition, opinion in our studio is divided over which is the tastiest.
