high fliers

We have recently been working with the BDFA (British Disabled Flying Association) on their identity, logo and website. While the latter is still a work in progress, the brand new logo and identity can be seen below and read about from their point of view in the new issue of their magazine (click here to download the Chief Executive's article).

mamma mia

Goodfella's pizza have got in on the World Cup act with these beautifully illustrated packs building on the recent redesign. Beautifully done maybe, but it's definitely blatantly cashing in without any real football association. Perhaps they could have made the pepperoni slices hexagonal?

target practice

Another World Cup spot, this one is slightly less savoury than the others we've shown, but 'a work of marketing genius' says Nik!

salad days

As seen on the internet... seems incongruous but we guess this would come into play if/when more traditional match fare (pizza, crisps, beer) started to feel too unhealthy!

three lions

Nik spotted this ad in Metro this week. Ok it's not packaging, but a worthy entrant to our World Cup Competition nonetheless, cashing in on the excitement brewing before this weekend's kick-off.

"Sadly, whether England would fare any better with these three 'lions' on their chests we'll never know" (says a pessimistic Nik)